(2026 National Paper)
Which of the following approaches can be considered effective ways to enhance the brand effect of an electric-vehicle company?
Engineering-based answers, if one insists on being old-fashioned:
A. Study data from fire and explosion incidents, then use the findings to improve battery safety.
B. Analyze how crash deformation zones behave in real accidents and refine the design of crumple structures for better energy absorption.
C. Promote practical guidance on how people should rescue themselves and others after a traffic accident.
More contemporary brand-protection methods:
D. After a crash, cover the front and rear logos of the electric vehicle as quickly as possible.
E. Optimize the autonomous-driving system so that, in the system logs, control is shown as having been handed back to the driver three seconds before the crash.
F. Actively and correctly guide the direction of online public opinion after an accident.
G. Develop a new type of material that ensures all components are burned beyond recognition once the battery catches fire.
H. Refuse to allow any organization not recognized by the industry to conduct relevant data testing on the electric vehicle.
I. Have the legal department demand that users delete negative information related to product quality, while working with platforms to remove accounts considered damaging to the brand image.
J. Disconnect the locking mechanism of a truck cab before conducting a media-style “collision test.”
K. Use large print for promotional claims and small print for legal avoidance, thereby carrying out media relations while sidestepping advertising-law risks.
L. During repairs, promptly delete dashcam footage, system logs, and other data from before and after the accident.
M. Recommend that users configure vehicle-control permissions with domestic smartphones, while pointing out that iOS has system vulnerabilities, unauthorized-control risks, and other system-level problems.
N. Offer users personalized color customization for airbags.
O. Join forces with six government departments to crack down on what the brand defines as online black PR.
P. Ensure that the 200 km/h instant-braking function can only be activated after the vehicle has reached 200 km/h; if the function is successfully triggered, report the driver for serious speeding.
Q. Emphasize that the driver had been drinking or was driving under the influence, thereby shifting attention away from vehicle-design responsibility.
R. Clarify that the company founder’s personal statements, views, and promises do not constitute corporate advertising copy.
S. When the public questions the quality of Product A, prove the quality of Product B and use that as evidence of innocence.
T. Test in-car quietness during “driving” by building soundproof walls, suspending the tires in the air, running the vehicle at 120 km/h while stationary, and eliminating road noise and wind noise.
U. Use OTA remote updates to reduce the battery’s maximum charging limit, describe the change externally as “system optimization,” and thereby lower the enormous cost of replacing batteries during the warranty period.
V. Popularize the medical claim that aluminum powder sprayed from the air-conditioning vent after an aging evaporator box flakes apart can treat stomach illness once inhaled.
W. Invent the concept of a “battery-structure warranty-abandonment zone”: a temperature-control area that engineers deliberately give up on only after confirming it is absolutely safe.
X. Issue a set of “Regulations on Online Evaluation Activities,” prohibiting reviewers from damaging brand image through unfavorable comparisons, side-by-side contrasts, or ranking one product above another.